This issue brings you a round-up from our UK Conference in Manchester last month with articles fr
Would you like to start writing a blog but don’t know how to go about it? In the first of a two-part guide, we explain how to choose a good subject and then in the next email, we will explain how to go about putting it together. We are always happy to receive blogs so here’s your chance to get your views out to the wider world!
1. Write down your thoughts
Have you ever had a great idea in the shower? You’re not alone. Keep a running list of ideas, no matter how far-out they initially seem. You never know what you can use in the future.
Choose a way to capture ideas and then be consistent with it. Great ideas are useless if you can’t find the sticky note you wrote it on.
2. Write something you’d want to read
What do you read every day? It’s no secret that great writers are also big readers. Expand your own reading list to new areas and formats and try subscribing to newsletters that may have useful content. You can widen your search outside the NHS or HR to give you some fresh insights. You never know what will spark an idea!
3. What are you good at?
Think about this sentence: ‘I’m the expert in ____________.’ and then make sure your writing follows this theme. If you are not sure, ask your colleagues or friends what they feel you are the ‘go to’ person for.
4. What does your audience want to read about?
Think about who your audience is, then address their biggest problems and offer creative solutions. When choosing what to write on, think about answering the question ‘why’ and not ‘what’ or ‘how’. Find out where your audience hangs out online and join the conversation.
5. What are other people writing about?
Even when you’re writing about a topic you know inside and out, you need to do your research.
Find out what others have already written on the topic and make sure your information is up-to-date and that you can add something new or different to the subject. Find other people who cover similar topics to the one you’re thinking about and see what they do well – and what you can do better.
Remember to attribute resources and links as necessary.
6. Tell stories
Try and choose a subject that you can tell as a story that relates to you – stories paint pictures and help people make connections with you. Working your experience or opinion into your writing is a sure-fire way toproduce unique content that helps you stand out.
7. Choose something you’re passionate about
Writing shouldn’t be a chore. If you choose to write about something you are already motivated about, it should help your thoughts flow and that will shine through in your blog.
8. Check that it is shareable
Ask yourself: Would I share this subject with friends or colleagues? If the answer is no, rethink your message.